How you feel is totally normal
Whether you’re a mum or dad on their own or with a partner raising your little one is exhausting and challenging, it can be frustrating and, well, just crazy busy. Your emotions will swing back and forth (you might even burst into tears mid-nappy change yourself). You’ll have moments when you feel anxious and worried, not just about your baby but about money and work, all sorts of things. You might feel guilty, that you’re being judged, even lonely. Remember, the perfect parent’ doesn’t exist, and the good news is all of your feelings and reactions are absolutely normal, whatever normal is these days!
Doing it your way
You're different from other mums and dads, and your baby is different from other tots too. You're doing it your way, and you're making the right choices for you and your baby (and you’re doing a fantastic job)
A bit of extra help
We know sometimes mums, dads and parents-to-be might need an extra bit of help, especially when things don’t always go to plan. That’s why we’re here for you every baby step of the way.
So welcome to our Smart parenting programme offering the latest expert advice and support whether you’re expecting, a new parent or are on baby number five. We hope it will provide support when you need it, bring fresh insights into the changing world of parenting and hopefully help you make the right decisions for you and your family.
How to parent like a pro with the Mother of all Checklists
Checklist tool
Baby on the way / in your arms, and worried you don't have a clue? (No one does, shhh.) Check out our Mother of all Checklists free web app to help you win in every aspect of modern parenting.
Co-created by experienced parents to help you stay on top of your to-do lists during pregnancy and all the way to toddler-hood. From ideas on what to pack in your hospital bag, or questions to ask at ante-natal appointments - if it’s helpful, it’s here.
Try the appThere's no wrong answer
There is no such things as the perfect parent and all of your feelings and reactions are perfectly normal. Try the quiz, there is no right or wrong answer – just remember you’re not alone.
Did you ever feel alone during your first year as a parent?
Do you and your partner share childcare responsibilities?
During your first year as a parent, did you experience lots of emotional highs and lows?
Did you feel a sense of guilt at all as a new parent?
All things considered; would you say your baby is an “easy baby”?
Parenting... It's a whole new language
Introducing the parenting dictionary of new words, a fun look at the new language of parenting.
News Snooze
When it’s been so long since you read a newspaper, watched TV or scrolled through social media that you’re unaware of what’s happening in the outside world.
Parentnoia
When you’re afraid to admit you’re struggling out of fear of judgement or abandonment.
Sleepcation
When you’re dying for a vacation away from your new baby just so you can catch up on sleep.
Parental Load
When you’re so focused on feeding, changing and putting your baby to sleep that you forget to take care of your own basic needs.
Hide-and-Sleep
When you hide in another room and pretend to sleep so your partner has to deal with the baby.
Opinionaters
What new parents call strangers who offer unsolicited thoughts and advice about how you’re raising your child.
Wonder Tears
When, despite loving your child, you sometimes feel more tearful, overwhelmed and lonely on this new parental journey.
Mama Drama
When, as a mother, you can do no right, while papa can do no wrong.